Both the men’s and women’s UCI WorldTour Strade Bianche and the Gran Fondo to be supported by Italian brands, 100% made in Italy.
KOO, the outdoor and sport brand, who create high performance sporting eyewear, are proud to announce an exciting partnership with the Strade Bianche men’s and women’s races and the Gran Fondo Strade Bianche. KOO will be at the Expo Area during the week end of 9th-10th March 2019, with the full collection of high-quality eyewear, including new Orion and California.
Since its launch in 2016, KOO has focused on developing glasses for sports lovers and the Strade Bianche and its Gran Fondo are among the most loved events on the cycling calendar by fans and sportive riders. The Strade Bianche is the first WorldTour race in Italy this year where fans will see the pros battle it out in the Italian countryside, on the famous ‘white roads’ course. The men’s race, which was officially elevated to the top tier of elite of professional racing in 2017, is now a key race of the UCI WorldTour calendar.
The Strade Bianche and Gran Fondo Strade Bianche get the Italian cycling season officially underway.
Ylenia Battistello, KOO’s Cycling Brand Manager, said: “The weekend in Terre di Siena is now a traditional event in the international cycling calendar. Strade Bianche route is simply stunning and a real test for all riders taking part. Strade Bianche, the Women Elite race and the Gran Fondo will continue to grow further in terms of relevance and visibility due to the history and prestige that surround them. The decision to work with Strade Bianche is part of KOO’s ‘100% Made in Italy’ shared initiative, which seeks to promote both the Italian quality of craftsmanship and passion for cycling”.