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This is where you are. You can’t go back now.

This jersey was made to tell a story — your story. Because 5,000 people will experience this granfondo in their own way, each of them leaving their own mark. And we want your mark on this jersey, made of mud and dust from your road, an indelible sign of your journey, of your legendary day.

At the starting line, your jersey will be the same as many others. On the finish line, your mark will make it unique.

Wear it. Mark it. Make it yours.

Share it with us on Instagram, hashtag #MyStradeBianche. We’ll post the most distinctive jerseys — ones you can really see a story behind.

Get ready to ride into the legend.

Live it.